Disgusted, yesterday morning I lay my eyes on the new Google logo. Disgusted being the operative word. I HATE change. I'm the type of person who struggles to put a shelf up in my room for fear I'll want to move it. A tattoo is a laughable thought as the permanency would kill me long before the cheap ink would from the probable late night dodgy tattoo parlour it would materialise from. And as for long-term relationships, they've been about as invisible as that notion of wanting to get inked. So excuse me if I'm seeming dramatic, but Google — my favourite choice of search engine— changing their logo is a new disaster to come to grips with! As the saying goes, if it ain't broke don't fix it!
Looking at it, I just sigh, then look again, think fondly of the previous logo and sigh once more. It’s horrible. It reminds me of Sesame Street and so many other associated childhood things. There’s nothing wrong with that except that Google isn't for children or at least shouldn't be.
It is too curvy and squishy and resemblant of crayons. Teletubbies would fit right in.
The old logo had pzazz and class. It looked and felt grownup.
I realise I'm just a clinger of the past. This can be both beneficial and a hindrance at times. Nostalgia, re-invented clothes and photographs are all acceptable to hold onto but when faced with changes such as this new logo I now just have to man up and I hate that harsh reality. Like so many other things I'll eventually adjust and become used to this new martian, but for now I'll grunt everytime I open a new tab and think fondly of my stylish wise old friend. The only way I can really sum it up is by saying it’s out with the old and in with the new, in other words swapping Marilyn for Miley…